We believe that differentiation is crucial to success in the food industry, which is why we promise to do everything we can to help your products stand out. This means helping you catch the consumer’s eye in the supermarket and meeting their needs. Minimising food waste and environmental impact. And working together to optimise your production, supply chain and sales processes. Our solutions deliver more than just the food packaging. By combining your requirements, consumers’ needs and retail demands with our insights, we constantly challenge the status quo. And together we find solutions that help drive your success.

Learn about our history below.


Since 1914, our family-owned and operated business has been providing the food industry with innovative packaging solutions that address the food industry’s continuously changing demands. We passionately believe in partnership, so whether you’re looking for a packaging solution for a specific food product, technical expertise or trend advice, your needs will be met with enthusiasm and given the attention only a dedicated partner can provide. It’s a foundation that enables us to continuously inspire you – and help you achieve your business goals.


In 1914, N.J. Haustrup laid the foundation for our company with the start-up of Haustrups Fabriker in Denmark. Soon it became Scandinavia’s largest tin can production company, with 2,000 employees. 50 years later, his son, Poul Haustrup (photo), established what today is Plus Pack. Still family owned, Plus Pack continues to build upon the vision to develop convenient packaging solutions that make food stand out.


With the creation of Haustrup Ekco as a joint venture between Haustrups Fabriker and American Ekco, Plus Pack introduced lightweight aluminium packaging solutions into the Scandinavian market – primarily for bakeries and butchers.


A consumer revolution in retail resulted in food packaging as an important marketing lever. Aluminium containers developed as a major packaging player, thanks to the growth of self-service shelves and larger supermarkets.


A boom in over-the-counter delicatessen products, frozen foods and food service increased our focus on selected segments, for example fresh, ready-to-serve fish. Consumer spending was hit by the oil crisis in 1973, and suddenly every housewife had to learn how to cook larger meals for the family and save resources by using the deep freezer. Versatile aluminium packaging was one key way to minimise food waste and maximise home budgets.


Customised packaging has always been a way to differentiate food products. Technical developments within foil coatings and rapid sealing machinery gave food producers new market opportunities with sealable food packaging.


Growth in takeaway food segments and new ready meals allowed for extensive and innovative product development. The variety of container sizes and shapes for all kinds of food segments grew tremendously.


In 1993, American Ekco opted out of the joint venture. Plus Pack took over the Ekco production site in Genk, Belgium, and became the Plus Pack Group. ShowCase was the name of the group’s first plastic line, which was introduced in 1989. However, it was not until the year 2000 that the Plus Pack Group started designing and producing its own branded series of plastic food packaging for fresh and convenient food products.

2000 - 2009

As busy consumers focused more on food and healthy living – but less on cooking – Plus Pack answered the demand for convenience with high-quality Ready2Cook® aluminium containers with ultra-clear plastic lids. Introduced in 2007-2008, a new generation of these containers featuring handles was launched in 2016.

2010 - present

More international eating habits and a growing concern for sustainability require an even greater focus on innovation and partnership. In 2013, our SafeSnacksolution with spork, seal and label in one step helped customers remove complexity from their packaging process. And we helped customers add sustainability with trays made of CO2-friendly PP Chalk material, introduced in 2014. In 2015, the Nordic Council of Ministers also highlighted Plus Pack’s focus on the circular economy, naming it a Successful Nordic Business Model.