Significant EPR savings
Finally, and quite important to mention, this material’s optimization delivers EPR savings. An extended producer responsibility (EPR) policy is already launched in France, Sweden, Belgium, Netherlands, and Finland, while more European countries will introduce a recycling fee no later than 31/12-2024.
With this fee in place, the optimized Zen™ Selection Platter delivers a 70% reduction in recycling fee (tray+lid) compared to the product variant in PP Chalk variant. Depending on the market and the size of the recycling fee, this can turn into a considerable amount over time.