European meat company optimizes logistical handling and reduces costs and use of plastics with one optimized packaging solution!
At Plus Pack we work with one of the biggest meat producers in Europe, who produce and sell high quality meat products under different concepts.
And these concepts require the right packaging solutions.
When we contacted their purchaser and talked about optimizing a specific packaging solution to achieve supply chain benefits and costs, we quickly caught his interest with our expertise and knowledge within packaging solutions.
And so, we decided to join forces in the search for a better alternative to an existing packaging solution.
The process began with store checks at retailers, where we examined their product portfolio looking for opportunities to cut costs.
We found that their meatballs were unnecessarily overpacked. The company was fully aware of the overpacking issue and knew it was leading to extra cost, logistics and handling tasks to handle two packaging instead of one. But they had not been able to come up with a better solution.