Fish producer leverages trends to catch greater market share

Increasing consumer interest in the health benefits of fish combined with decreasing time to prepare healthy meals – Ready2Cook® solution food packaging was the perfect choice when leading producer Norsk Sjømat launched their range of fresh salmon products.

One of our jobs at Plus Pack is to monitor industry trends and help our customers leverage them”, says Camilla Haustrup Hermansen, Director of Business Development and Marketing. “Our project for Norsk Sjømat merges two growing trends perfectly.

According to Camilla Haustrup Hermansen, Plus Pack has observed that both producers and retailers are offering more fish and fewer meat products in both the traditional cold counter and in delicatessens, as fish dishes gain popularity with consumers.

At the same time, modern consumers are increasingly looking for fresh, nutritious and healthy ready-to-cook meals to buy and put directly into the oven or on the grill.

Our versatile Ready2Cook® range of aluminium containers proved the perfect fit for Norsk Sjømat’s range of ultra-fresh salmon products”, says Camilla Haustrup Hermansen.

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Fish food packaging