Bakery - Freshness is key

The most important driver for bakery products is freshness. It is not only about when the food was prepared. Freshness is about local production, traceability and minimal processing.

In this category, millennials are leading the way. They are early adopters that grow trends in the bakery category. Key factors for this generation are freshness, variety and exotic flavours, and convenience.

Below you can see which solutions fit your bakery products.

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