Local and sustainable
Increasing globalisation and insecurity in the world have made us go back to our roots. Consumers have an increased focus on what is local in their food choices. In the cold counter there is more chicken from local farmers, and it is preferably ecological and/or sustainable.
In addition, convenience and easy handling is important. Consumers’ busy lifestyles demand readily prepared solutions, dishes that can go from the cold counter or freezer directly into the oven and on the table.
Below you can see which solutions fit your poultry products.