Soup is seen as a healthy meal. Increasing awareness of these health benefits leads to a growing market for soup. An increasing demand for convenience further drives the market for ready-to-(h)eat soups.
Consumers are moving away from buying canned soups. Cans as food packaging are not seen as environmentally friendly and long shelf life does not give an impression of fresh ingredients. Therefore, consumers prefer do-it-yourself soup kits with fresh ingredients or dried soups instead of frozen and canned soups.
Below you can see which solutions fit your soups.