European retailer reach
clever savings on their sustainability agenda
These days, many retailers and food industries look for packaging solutions that can help them reach their sustainability goals. Learn how we helped a customer do exactly that.
New optimized
Zen™ Selection Platter
Plus Pack helps European retailer in achieving clever savings on their sustainability agenda. In today's market, numerous retailers and food industry companies seek packaging solutions to meet their sustainability goals, which can be attained through various approaches.
Companies can reduce CO2 emissions at the organizational level, or at the product level, they can optimize packaging solutions by transitioning to recyclable materials.
Recyclable plastics leading to
realization of sustainability goals
For one of Plus Pack’s European customers, the solution was to relaunch an existing product and move it from a duo-material to a recyclable and circular material. Concretely, the new tray is made of rPET – a material that fulfills all criteria in a circular economy: mono-material, clear material and contains 85% recycled content.
With this product optimization of our popular Zen™ Selection Platter, we helped the customer meet some of their sustainability goals and we make sure that the popular platter used for tapas, ham & cheese or nuts, can stay in the assortment.
LAUNCH OF NEW PRODUCT SIZES
meets market needs
Due to the popularity of the Zen™ Selection Platter, Plus Pack launches two new and smaller sizes in the same range and in the same material. The smaller sizes are optimal for small tapas solutions and they come with 3, 5 or 7 compartments. The Zen™ Selection Platter range comes in black and in a clear and more circular version.
FIT FOR FUTURE:
- Mono-material
- Easy to recycle
- Holds minimum 85% recycled content
- Clear material for easy sorting and recycling
- rPET lids – easy to recycle
FIT FOR PURPOSE:
- Available in different sizes for everyone to enjoy social eating
- 3-11 compartments – adjustable depending on your food choice
- Crystal-clear dome lids in two heights
- Heat-sealing possible for longer shelf life
- Temperature range: -40°C to 100°C
“This tray (Zen Selection Platter ½ size) is a good alternative to the standard black trays as it adds a new expression to otherwise similar products. The size and division of the tray is perfect for one-portion tapas boxes, and the small compartments between the sections provide opportunities to determine how the elements should be arranged in the box.”
Henrik Jensen - Head Chef at Smag & Smil
Significant
EPR savings
Finally, and quite important to mention, this material’s optimization delivers EPR savings. An extended producer responsibility (EPR) policy is already launched in France, Sweden, Belgium, Netherlands, and Finland, while more European countries will introduce a recycling fee no later than 31/12-2024.
With this fee in place, the optimized Zen™ Selection Platter delivers a 70% reduction in recycling fee (tray+lid) compared to the product variant in PP Chalk variant. Depending on the market and the size of the recycling fee, this can turn into a considerable amount over time.
LEARN MORE
Case
Optimizing logistical handling
For one of Plus Pack’s European distribution customers, we replaced a container from our popular Ready2Cook® range with a new and optimized variant.
eCatalogue
Zen™
This solution offers optimal food presentation. The clear, slanted lids offer good view of the content even when stacked. The Selection Platter version is optimal for tapas solutions.
Materials
Packaging materials
Finding the right packaging material that fits your need can be a complex task. many criterias should be considered before setteling on a material. Here we will give you an overview.