25th May 2017 - "Herkku Misat"
Plus Pack now showcased in department store Stockmann, Finland
Stockmann, founded in 1862, is the largest department store in Scandinavia. Their selection consists of inspiring, quality products in all kinds of areas, from top fashion, cosmetics, Finnish design, souvenirs, to home products and groceries as well as cafés and restaurants.
After a workshop together with Plus Pack in February this year, Stockmann was convinced that Ready2Cook® is the right solution for them – to bring them forward and make their delicatessen stand out.
This month, Stockmann launched their new campaign “Herkku Misat”, freely translated into “delicatessen ready made for you”. In this short stop motion video they showcase our Ready2Cook® range with their delicious food: https://youtu.be/fWhLO2ILzxs
Read more about our Ready2Cook® range here
23rd May 2017 - "On Loan"
Great campaign on aluminium facts
Norwegian frontrunner Leroy launched a new food packaging campaign. We like it so much, that we decided to share it. It’s a great and simple way to explain how aluminium is being recycled. Read it and be inspired.
To educate consumers, the campaign explains that aluminium is not owned by anyone, but only on loan. Aluminium is 100% recyclable and is re-used in various applications, for example bikes, construction and cars.
The first step of the campaign is a little booklet that is attached to Leroy’s ready meals, explaining where to throw out the container after use. Giving consumers the possibility to learn about packaging materials and making it easier to take responsibility is a big step towards a more sustainable future.
Read more about the campaign here (in Norwegian only)
17th May 2017 - Working environment
Plus Pack continues to earn green smiley
Arbejdstilsynet, the Danish Working Environment Authority, has awarded Plus Pack the green smiley, proving that Plus Pack follows all worker environment regulations.
Read more about the green smiley and the Danish Working Environment Authority here: Arbejdstilsynet Denmark
9th May 2017 - "You can save lives"
Plus Pack is a certified heart-secure company
Every year, 3,500 people suffer out of hospital cardiac arrest (OHCA) in Denmark. Since 2001, Denmark has succeeded in raising bystander CPR from 19% to 64%. In the same period, survival has gone up from 4% to 12%.
In May 2017, Plus Pack became a certified heart-secure company and installed a bystander heartstarter device outside our facilities in Odense, Denmark. Because the heartstarter is placed outside the building, 24/7 access is possible.
Read more about the “You can save lives” initiative here.
15th March 2017 - Input from real users
Plus Pack involves end users in developing new packaging design
First-hand input from key target groups on the development of its latest product ensures Plus Pack’s solution truly meets users’ needs. The idea for the new Zen Selection™ platter came from Plus Pack’s observations of a trend across Europe that involved “social eating”.
26th January 2017 - Food waste and packaging
Research shows we should be using more food packaging – for the sake of the environment
New figures from the Technical University of Denmark show that packaging represents less than 1% of the overall environmental impact of food.