Steady growth in the ready meals market
Sales of ready meals have been on the rise in recent years, as consumers are increasingly purchasing convenient ready meals in supermarkets and delicatessens, driven by their busy lifestyle. A 2020 research shows that 95% of Danish households have purchased ready meals in June 2020 (Source: GfK ConsumerScan. June 2020). And the market for ready meals is expected to grow by 13% from 2019 to 2024 (Source: Euromonitor 2020).
These are the highest rates in history – and tendencies that call for action. Retailers and food manufacturers should continue ensuring that ready meals are available to the consumers in stores, and packaging manufacturers should design convenient and innovative packaging that meet market demands. In brief, meeting consumers’ growing demands for convenient ready meals is more important than ever.
Contact us below and let us talk about how we can help you choose the right packaging for your ready meals.