Packaging Projects to support European Plastic Strategy

On the 16th of January, the EU has published a strategy for plastics in a circular economy, and one of the focus points of the strategy is that by 2030 plastic packaging must be designed so that it can be recycled.

The way that plastic packaging is currently produced, used and sorted fails to capture the economic and environmental benefits of a more circular approach. According to the EU, there is an urgent need to tackle the environmental problems that can put the use and consumption of plastic products today in a bad light.

While the EU will propose  measures to achieve this vision, making it a reality will require action from all players in the plastic value chain – from producers and designers, through brands and retailers, to consumers and recyclers. Today, Plus Pack is participating in two multi-disciplinary projects that will provide specific solutions to achieve this vision. The purpose of one of the projects is to develop and demonstrate methods for designing regenerative plastic packaging, which can increase recycling and the quality of recycling.

“We are pleased to be part of several important projects that focus on specific solutions within packaging design, which can increase the recycling of plastic materials”, says Camilla Haustrup Hermansen, Director of Business Development & Marketing   

Read more about the European Strategy for Plastics in a Circular Economy here:


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