Three packaging projects granted DKK 1.5 million

Plus Pack is participating in a multi-disciplinary project with Dansk Supermarked Group, The Danish Chamber of Commerce, GS1, design agency Hatch & Bloom and Amager Ressourcecenter, who is project manager. The project has been granted DKK ½ million for a project that promotes recycling of plastic packaging.

The purpose of the project is to develop and demonstrate methods for designing regenerative plastic packaging used by retailers for private label products, which can increase recycling and also the quality of recycling. “Globally, plastic waste is a big problem. But that does not mean that we should stop using plastic since it is a very practical material. Instead, we have to become better at recycling and using recycled plastic. This way we will also save nature and environment, and maximise the value of materials. That is why we support these kind of projects”, says Esben Lunde Larsen, Danish Minister for Environment and Food.  


The success criteria for the project is to find the right balance between uniformity in packaging and the ability to differentiate as well as ensuring that the plastic packaging does not create waste or other difficulties in the value chain.

There will be a kick-off meeting in December 2017, and the project is expected to be finalised in July 2018.

You can read the full article about the project here (in Danish only):