Product innovation and packaging design

How often do you focus on your packaging as much as your ingredients when it is time to develop a new product or revitalise your existing product? We’d like to challenge you to find new ways to stand out – while staying true to your brand.

Consider these results we’ve achieved with our customers:

  • Sales grew by 43% after we co-created an alternative spork placement solution with a Central European snack provider. Consumer convenience, hygiene and product impact also increased, while our customer’s manual handling and material costs decreased
  • The innovative barcode solution we jointly developed with a Greek food producer enabled them to respond faster to retail orders, decrease production complexity and virtually eliminate filling errors


Two ears, two eyes, one mouth
We’ll start any project by listening to what you can tell us about your retailers’ demands, your consumers’ preferences and your ideas for the direction of your product. We’d also like to visit your production, warehouse, and logistics operations and share our thoughts on potential optimisation opportunities. Innovations are just as likely to come from these areas as from your product.

A wealth of ideas
That’s why the sooner you get us involved, the better it is for your project. We can inspire you with the many different types of food and packaging solutions we encounter – and create – every day around the world. We can share trends and insights, make sketches, create prototypes, develop and test ideas based on Design Thinking principles, and optimise your requirements so you get the best, most cost-effective solution.

Learn more about innovative packaging design