Ready-to-eat

Busy lifestyles, increasing individuality, an ageing population as well as economic growth are the drivers of convenience. Convenience foods save time and energy. One of the concepts in the convenience food sector is ready-to-eat. Ready-to-eat means that the food is pre-prepared and can be eaten right from the packaging without heating it up. Consumers are on the hunt for healthy meals that have been prepared in advance. Packaging plays an important role here. It needs to enable eating on-the-go because this is often where ready-to-eat products are consumed.

Snacks are part of the ready-to-eat concept, and the market is growing. Snacking is replacing traditional meals requiring small food packaging as well as reclosable options for convenient on-the-go consumption.

Opportunities:

  • Spork option – the combination of a spoon and a fork included in the bottom or in the lid of the tray
  • Reclosable lids for secure transportation, also after opening
  • Portion packs – one portion size for one-handed carrying

See what products fit this situation below.

Product suggestions